review of the article "the DNA of information"

The best way to appreciate the merits and consequences of being digital is to reflect on the difference between bits and atoms. While we are undoubtedly in an information age, most information is delivered to us in the form of atoms: newspapers, magazines, and books (like this one). GATT is about atoms.

The point is that while the atoms were not worth that much, the bits were almost priceless.
My bits, unlike PolyGram's atoms, were not caught in customs.

The information superhighway is about the global movement of weightless bits at the speed of light. I am only saying that the core business won't change and your product won't have bits standing in for atoms.

In the information and entertainment industries, bits and atoms often are confused. Is the publisher of a book in the information delivery business (bits) or in the manufacturing business (atoms)? In the case of textbooks, 45 percent of the cost is inventory, shipping, and returns. Digital books never go out of print.